Over the years I have worked on many creative projects with Paul Warrington of TCE Creative - for clients ranging from St Paul's Cathedral and Middle Temple to KBX and parkrun.

(Click on any of those client names to see the relevant project on Paul's own website.)

Paul invited me to help him devise a simple print piece to hand out to potential clients. By folding a piece of A4 just twice, we created a trio of panels - Think, Create and Engage - that spells out the creative process and principles we both believe in.

(To get a sense of how the thing physically folded out, scroll to the two photos at the bottom of this.)

With each unfolding, the size of the panel doubles in size...

So - the font size IS consistent throughout! It's the size of the panel that varies. As is apparent from these two photos.

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