Did we learn nothing from the three little pigs?

90% of creative projects don't work. Why? Because they skimp on the foundations.

Says who? Dave Trott gives some eye-opening stats, 7mins 57 secs into THIS VIDEO.

I thought I'd illustrate the point with a 'pyramid and a tent' analogy.* 

See if it works for you.

* At least this works better than the 'iceberg and jellyfish' analogy - which I won't share here...

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