Did we learn nothing from the three little pigs?
90% of creative projects don't work. Why? Because they skimp on the foundations.
Says who? Dave Trott gives some eye-opening stats, 7mins 57 secs into THIS VIDEO.
I thought I'd illustrate the point with a 'pyramid and a tent' analogy.*
See if it works for you.
![](https://cdn.myportfolio.com/8e91fd4aed707caae9259eec0eecc410/0e29f922-1984-40b0-bb49-6ea5626fc37b_rw_1920.jpg?h=3b0987d9e7d6833d88cf103ca024963a)
![](https://cdn.myportfolio.com/8e91fd4aed707caae9259eec0eecc410/48dbf14a-4d0a-4530-bbe5-f9f429236da2_rw_1920.jpg?h=298a2fa841b1ebe138fa8725ea67f2e9)
![](https://cdn.myportfolio.com/8e91fd4aed707caae9259eec0eecc410/34820c8a-890a-47c3-b3be-10f716b194f0_rw_1920.jpg?h=74ba3c5fb9a6f8f46e5228f2936c8245)
![](https://cdn.myportfolio.com/8e91fd4aed707caae9259eec0eecc410/44bbaf3a-7344-4efb-8751-5d4a0fd0fcb0_rw_1920.jpg?h=0c2939ca66bf70a4cf64df388a7f9981)
* At least this works better than the 'iceberg and jellyfish' analogy - which I won't share here...