client
-
HAC/Dana's Fields
sector -
Non-profit
medium -
Branding + Print + Web + Mailing
in a nutshell:
Dana’s Fields is a ground-breaking community project on Cape Cod. I led the creative process on the client’s behalf.
the
challenge:
The story was being dictated and shaped by a small group of 'Nimby' opponents.
the
solution:
The thinking behind the new name, identity and various communication pieces was twofold - to reassure local people by dispelling myths, and to win hearts, minds and vital funds from further afield. By spelling out the 'live, learn, work, grow' aspects of the project, we demonstrated both its philosophy and its vision.
copybite:
"Stories matter. The stories we tell ourselves affect the way we see and shape our world."
behind the scenes:
With no draft text to go by, Bruce's shots matched up with the text uncannily… lifting the pieces about neighbors and building bridges.
