client
-
Taylor Woodrow
sector -
Property
medium -
Newsletter
in a nutshell:
Next to the Tower of London, St Katherine's is a unique business/residential community that was ready for its own newsletter.
the
challenge:
This was a unique community where the two halves - residential and business - rarely interacted. The challenge was to start building that bridge.
the
solution:
Using a simple one-fold A2 format, we created features that invited input from the community, and focused on different local characters. (We never anticipated we'd end up featuring ourselves!)
copybite:
Whether it was the 'Free Jokes' sign that did it, we were picked up in a matter of minutes...
behind the scenes:
It's not on every project that you get to dress up in 20's gear and hitch to France
