client
-
Sunday Times
sector -
Media sector
medium -
Exhibition
in a nutshell:
To boost awareness of the Sunday Times’ graduate readership, we created an exhibition stand.
the
challenge:
In the visually busy context of an exhibition, we needed to make a simple powerful statement - and to take center stage.
the
solution:
By treating the exhibition space as an advertising space, with a simple visual and headline, we made everything around us seem like wallpaper.
copybite:
Tap the top graduates
behind the scenes:
The main challenge was to get the giant newspaper to tap the girl on the shoulder…
