Wordzup.com - Clients

client - Global One
sector - Telecom
medium - Print (Launch)

in a nutshell:
For the giant telco created by Sprint, Deutsche Telecom, and France Telecom, we conceived and created the launch brochure.

the challenge:
The client was clear what they didn't want to see - any executives at airports, clutching cell phones and staring skywards.

the solution:
We dug out a series of bizarre animal stories… but only stories that were relevant to our own.

copybite:
"Unfortunately for the male Tungara frog, his mating call also attracts a frog-eating bat."

behind the scenes:
And so I got to learn about the mating habits of a penguin...

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