client
-
Accenture
sector -
Business Consultancy
medium -
Print + Web
in a nutshell:
Working with top Accenture partners, we created a unique website-within-a-site (‘the world wide open’), a brochure and a CD-ROM, to attract some of the world's finest graduates.
the
challenge:
The country's top recruiter of graduates wanted to shift perceptions… and take new steps to recruit the 'crème de la crème'.
the
solution:
The "WYSINWYG" line ("What you see is NOT what you get") gained new strength as the project unfolded. Not only was Accenture indeed different from people's expectations... they had also transformed from a single firm into a network of alliances. Our solution - across web, print and CD - needed to keep pace with an extraordinary changing story. Within the brochure, I created a series of 'ads' - to spell out the traits shared by Accenture and their sought-after graduates.
copybite:
"All too often there's a sizeable gap between expectation and reality"
behind the scenes:
On the web - using a body-part-swapping fruit machine tool - we gave our interviewees the legs of a unicyclist, a chicken and a gladiator!
