in a nutshell:
Condensing 25 years of history into a coherent story, this brochure went out to all UK Managers as a "Thank you".
the
challenge:
We had to ‘wow’ the company’s own managers with its 25 year story.
the
solution:
Interviews were held with long-serving managers to paint a picture of introducing a US concept to the UK in 1974. Images were use to contrast ‘then and now’. The “25UK” brochure was handed out to all UK managers as a "thank-you" for their role in the story so far.
copybite:
"Sometimes it was so quiet we had to sit in our day clothes and pretend to be customers."
behind the scenes:
For the front cover we actually had the logo engraved on a huge sheet of metal. This featured in a video presentation at the Millennium Dome.
