client
-
SQL Solutions
sector -
Technology
medium -
Mailing
in a nutshell:
A concertina mailer featuring Popeye simplified a complex IT story, used an innovative response device, and boosted sales and awareness.
the
challenge:
Even though we were talking to techy people about a techy product, the larger-than-life benefit deserved to be spelt out in terms that anyone could understand.
the
solution:
Given that here was a product that would give your development team "extra muscle", Popeye seemed perfect. Thankfully the copyright cost was minimal. The tear-off reply slips - "I wants me first taste" - came flooding in. One happy client.
copybite:
See how we can make you "strong to the finich"
behind the scenes:
Tony actually hand-drew the Popeye image at the top of the mailer.
