client
-
BAIG (Global Aerospace)
sector -
Travel
medium -
Press (Launch)
in a nutshell:
At the birth of Europe’s largest aviation insurer, I co-conceived and wrote their launch advertising, with DPS ads in the insurance & travel trade press:
the
challenge:
We needed to make two very different audiences aware of a major new player in aviation insurance.
the
solution:
Two distinct messages were needed. In the insurance press, where the BAIG name was already known, a 'crowded skies' visual to show that a much-needed solution had arrived. At the same time, we told the travel trade press "Now there's only one name the world's airlines will want to fly with" while showing trolleys of baggage plastered with every top insurance name - all of whom had joined forces to create BAIG... who has since become Global Aerospace.
copybite:
"With so many heavyweights in the skies, it was time for one on the ground.’
behind the scenes:
To create the 'crowded skies' image, Tony used three planes over and over.
