client
-
BUPA Wellness
sector -
Health
medium -
Branding + Print (Launch)
in a nutshell:
For a new division of the UK's premier health insurer, I steered the creative team and the design process for a launch suite of literature and initial branding.
the
challenge:
The client needed to be branded, but could not clash with the existing parent identity. Also - there needed to be a way to address two distinct audiences - one personal, one corporate.
the
solution:
A distinct spiral image was created that would be featured on the front page of both brochures. This was mirrored inside by photos that were distinctly 'personal' and 'corporate'.
copybite:
"We need to understand ourselves more deeply… to create a whole picture of what makes us tick (and what doesn't)."
behind the scenes:
The staircase shot on the inside spread was actually taken at the Vatican
