in a nutshell:
To announce UNICEF's annual London ball, we created a simple poster.
the
challenge:
We needed to let people know that a major London event was happening, and make it highly appealing, without trying too hard, or incurring too much cost. This was a charity after all.
the
solution:
The line "For children everywhere" combined UNICEF's mission with a gentle invitation to come and party.
copybite:
"For children everywhere"
behind the scenes:
A cheap key-ring at an Oxford Street stall became the star of the poster - the model's globe ear-ring.
