client
-
Capehost
sector -
Technology
medium -
Web (Launch)
in a nutshell:
I sharpened the story for an outstanding young web company on their inaugural website.
the
challenge:
The question was how best to play up the not-so-small strengths of a small, young, and highly gifted new company.
the
solution:
Over a couple of days, I helped Tom to sharpen his story - focusing on the fact that clients could have their cake and eat it - local web solutions without the small-town thinking.
copybite:
"Don't ask us to build you a bridge. Tell us you want to cross the river."
behind the scenes:
Tom and Zach did all the site's photos in a single mad nine-hour spree.
