in a nutshell:
I worked with HAC's own internal staff to create an annual report that would create new awareness about the agency and its mission.
the
challenge:
Wanted: an annual report and a corporate brochure rolled into one, without any outside design input.
the
solution:
The annual report was used not only to communicate a clear corporate story, but also to issue a rallying cry to the community at large. Supported by internal questionnaires and extensive interviews, I simplified a complex story into seven chunks - to bring new clarity internally as well as externally. The artwork used throughout was already in existence.
copybite:
"Creating a healthy, vibrant, prosperous community means giving everyone the possibility and the tools to thrive."
behind the scenes:
The 'modern masterpiece' on the front cover was created by a four year-old
