client
-
Abbey National
sector -
Finance/ Recruitment
medium -
Radio + Press + Exhibition
in a nutshell:
Handed the challenge to recruit 200 new staff, and fast, we produced an award-winning press & radio & exhibition campaign.
the
challenge:
By the client's own admission there was nothing as such to sell. We had creative carte blanche - as long as we recruited 200 great people.
the
solution:
We played up the 'face-to face' aspect of the story to the hilt. Radio and press ads pointed to the Open Day, where giant visual panels featured the woodcut images from the press ads. They got their 200 people.
copybite:
"Forsooth my horse hath no head"… "I fear, you face the wrong way sire…"
behind the scenes:
For the knight falling off his horse we used the SFX of a rolling oil can.
